Team

Forty years in the chair, and four advisers who serve without pay

KronosMD has one full-time employee, its CEO. The engineering and software team is hired on closing at least $1,000,000 of the offering.

From the founder

Why I am doing this

Dr. Greg RubinDr. Greg RubinFounder and CEO · 40+ years in dentistry · former clinical instructor, USC and UNLV · inventor and manufacturer of dental products

For forty years I have sat across from patients and explained what the X-ray showed: the bone loss, the cavity under the filling, the gum disease that had been growing for months while nobody was looking. Almost every time they asked the same thing: why didn’t we catch this sooner?

Between visits, no one is looking. Phone-photo monitoring exists now, but photos stop at the surface. Ultrasound sees underneath, without radiation. The patent and laboratory prototype we acquired put it in a tray instead of a probe, so an ordinary person can scan a full arch at home and a dentist can review it remotely.

I am the company’s only full-time employee today, and I will not pretend otherwise. This raise builds the team that turns the prototype into an FDA submission. If you have ever put off a dental visit, you already understand why.

I did not build this alone. Four people I have known and respected for years agreed to advise KronosMD: Daniel Alter, MSc, MDT, CDT, who chairs our Advisory Board, teaches at New York City College of Technology and is executive editor of Inside Dental Technology; Dr. Jonathan Greenburg, DDS, who invented the Zyppah oral appliance and took it through FDA clearance; Dr. Evan Chafitz, DMD, an oral and maxillofacial surgeon; and Dr. Paul B. Sigfusson, DDS, whose practice focuses on implants and TMD. Between them they cover the lab, the regulator, the operating room and the chair. They serve without cash or equity compensation, which tells you what they think of the idea.

— Greg

▶ Hear from the founder: Dr. Rubin in conversation with Advisory Board chair Prof. Daniel Alter, on the offering page.

Statements about the product describe design intent; S-WAVE™ is a laboratory prototype, not tested in people and not cleared or approved by the FDA.

Team and advisers

Forty years in the chair, and four advisers who serve without pay

Dr. Greg Rubin, CEO
Dr. Greg Rubin · Chief Executive Officer, full-time

More than 40 years in the dental industry. Former clinical instructor at the USC and UNLV dental schools. Inventor and manufacturer of dental products with corporate-finance and business-development experience. Hires the engineering and software team on closing at least $1,000,000; product design partner engaged under a written agreement.

Advisory Board · serve without cash or equity compensation

Daniel Alter, MSc, MDT, CDT
Daniel Alter, MSc, MDT, CDT

Chairman of the Advisory Board · Professor of Restorative Dentistry, New York City College of Technology (CUNY) · Executive Editor, Inside Dental Technology

A master dental technologist with more than 25 years in the profession, Daniel Alter owned and ran a mid-size, high-end commercial dental laboratory on Long Island for over a decade before joining the New York City College of Technology faculty in 2008, where he teaches restorative dentistry. He has served on the Inside Dental Technology editorial advisory board since 2011 and joined its staff in 2016, rising to executive editor. The National Association of Dental Laboratories named him Educator of the Year in 2016. He holds a master’s degree in business management and organizational leadership, is CDT-certified in two disciplines, lectures internationally (including LMT Lab Day and CAPP) on CAD/CAM, implants, ceramics, tooth morphology and gnathology, and consults for companies from start-ups to global manufacturers.

Why it matters for S-WAVE™. The lab is where a 3D scan becomes a crown or an aligner. Prof. Alter brings the CAD/CAM and STL-workflow expertise the prosthodontic use case depends on, and the editorial reach of the profession’s technology journal.

Sources: CAPP speaker profile · IDT staff announcement, 2016 · NADL Educator Award

Dr. Jonathan Greenburg, DDS
Dr. Jonathan Greenburg, DDS

Founder and Chairman, Zyppah, Inc. · Founder, Snore Experts treatment centers, Los Angeles

Dr. Greenburg holds a bio-medical engineering degree from Syracuse University, graduating in one of its first bioengineering classes, and has more than 40 years’ experience treating snoring and obstructive sleep apnea. He invented the mouthpieces at the core of the Zyppah oral appliance and founded Zyppah, Inc., which has consumer and professional divisions; the appliance is FDA-cleared, and Zyppah signed Shaquille O’Neal as its global brand ambassador. He is founder and owner of Snore Experts, five Los Angeles-area treatment centers (Beverly Hills, Pasadena, Encino, Valencia and Newport Beach) that treat only snoring and sleep apnea, and is described by the Terasaki Institute as a recognized authority in the field with business-development, marketing and strategic-management experience.

Why it matters for S-WAVE™. He has done what KronosMD must do next: taken a dentist-invented oral device from prototype through FDA clearance to consumers.

Sources: Terasaki Institute profile · Dentistry Uncensored, episode 661 · Zyppah brand ambassador announcement

Dr. Evan D. Chafitz, DMD
Dr. Evan D. Chafitz, DMD

Board-certified oral and maxillofacial surgeon · Scarsdale, New York

Dr. Chafitz is a board-certified oral and maxillofacial surgeon based in Scarsdale, New York. As profiled with Scarsdale Oral Surgery, his work covers dental implant placement, bone augmentation, wisdom-tooth removal, oral medicine and sedation, using digital scanning, 3D imaging and computer-assisted implant placement; he has served on the faculty of teaching hospitals including NewYork-Presbyterian, and the practice has been voted a top dental provider in Westchester County since 2007.

Why it matters for S-WAVE™. He brings the surgeon’s view of what 3D imaging must deliver for implants and bone, and of where the published ultrasound-versus-CT evidence meets the operating room.

Sources: Faces of Westchester, 2018 · RealSelf profile

Dr. Paul B. Sigfusson, DDS
Dr. Paul B. Sigfusson, DDS

General dentist · Hinsdale Family Dentistry, Hinsdale, Illinois · Associate Fellow, American Academy of Implant Dentistry

Dr. Sigfusson practices general dentistry in Hinsdale, Illinois, with a focus on dental implants and temporomandibular disorders (TMD). He holds Associate Fellow credentials from the American Academy of Implant Dentistry, a designation earned through examination and documented implant cases.

Why it matters for S-WAVE™. He is the general-practice dentist: the person who would receive a monthly scan and decide what to do with it, and whose implant and TMD focus maps to two of the specialty use cases.

Sources: AAID directory · Sharecare listing

Biographies are limited to facts in the public sources linked on each card and in the KronosMD Form C. Advisers provide guidance but are not officers or employees and do not manage the company. The CEO also holds roles at affiliated companies, described in the Form C; related-party relationships, if any, are disclosed there.

Dental imaging without radiation, from home.

Questions about S-WAVE™, the research or a collaboration? Our team is here to help.